Work, Your Way: Reinvent Yourself, Create the Life You Want and Thrive as a Consultant
Build your successful consultant life doing the work you love, on your terms utilizing the practical tips, inspiration, and straightforward advice from recognized new world of work visionary and thought leader, Lisa Hufford.
Professionals want freedom and flexibility in the work they do, and they have more options than ever before to create the work & life they want on their own terms. They want to make work fit their lives—not the other way around.
Lisa’s promise is that consulting is a viable alternative to traditional full-time employment, and you have everything you need to make it happen.
Equal parts actionable and inspirational, this is the definitive guide for beginner and experienced consultants. Lisa teaches readers how to successfully step off the corporate career ladder and transition to doing the work they love, on their terms. Grounded in Lisa’s experience trading a high-powered corporate career for the freedom and flexibility of consulting, building an award-winning consultancy, and helping thousands of professionals make the same switch, this book enables professionals to redesign their lives and create opportunity in the future of work.
This book will enable readers to:
• Understand the current future of work landscape, what consulting is, why people choose it, and assess whether it’s for them
• Build their foundation by defining their personal brand, identifying the work they love to do and their ideal client, and learning the art of the rate
• Create their flywheel by landing a contract, setting themselves up for success, delivering excellence, and taking time to reflect and refresh.
Readers who follow these practical, simple steps will learn how to discover their personal brand, identify the work they love to do right now, explore how to do more of that work, and ultimately, create a life with meaning and purpose.
Work can be delicious, energizing, filling you with all the feels you hope for…and the key ingredient is intention. Lisa lays out how to move from intention to execution in this substantive playbook on how to work on terms that work for your full life.Sally Thornton, Founder+CEO, Forshay Inc
Lisa Hufford has written the perfect guide to transform your business skills + experience into a lucrative and enjoyable career in consulting. For anyone even just curious about ‘making the leap’… you don’t want to miss this book!Ali Brown, Entrepreneur Mentor, Founder + CEO of The Trust
Work Your Way is such an empowering book! Lisa shares the much-needed wisdom and tools to be a successful consultant. She helped me discover a better way to juggle life and work when I first became a working mom. Now, everyone can benefit from her guidance. A must read for the modern working world — especially in the age of digital / remote work!CAITLIN ANGELOFF, DIGITAL & SOCIAL STRATEGIST
The future of work is now upon us — but Lisa Hufford was there first. Now, Work Your Way is at the top of my list for anyone who wants to own the freedom and flexibility of their professional future. Oh, and as a consultant myself, I learned a lot too!Hanson Hosein, Co-Founder, Communication Leadership graduate program at the University of Washington, President, HRH Media Group LLC
Coaching and consulting both started the twenty-first century with somewhat fixed images (one colorful with a whistle and tennis shoes, the other colorless in a gray flannel suit). In the years since, both have emerged as renewed and, now essential, gears for our culture’s productivity engine.
In Work Your Way, Lisa Hufford (who is a rare combination of visionary leader and hands-on entrepreneur) explains the components—from personal attitude and life balance to personal branding and connection—of how to consistently succeed in finding, contracting with and delighting clients. With compelling stories, she underscores the challenges and benefits of participation in the gig economy. Mastery, purpose and freedom are the things I wish for every leader I work with. And, in Work Your Way, Lisa explains how to achieve each of those things. So, whether you are a coach or a consultant, if you long to bring consistently great service to your clients, this book will show you how. For this moment in history, Lisa’s timing is spot on.Patricia Burgin, MA MCC, Founder and CEO, SeattleCoach, Author of The Essential Coaching Leader
“Work, Your Way,” by Lisa Hufford is the how-to guide working parents have been waiting for! The “shift,” that Lisa describes in the book is the feeling that makes you take a step back and ask yourself…”is this career I’ve worked so hard for actually worth it?” Lisa helps us define who it is we are, what we want to achieve and how can we design our career to align with the life we want for ourselves and our families. As Lisa stated, and I have also always believed, that consulting is the future of work so it’s time to take the leap and embrace the incredible upside that comes with being the CEO of your career.Sarah Duenwald, Author, Back to Business | Co-Founder & Head of Operations @ The Swing Shift, The Destination for Women in Career Transition
The consultants playbook. The practical guide to consulting with tangible exercises and best practices.Cindy Davidson, Agency Executive turned Executive Communications Consultant
Navigating the Talent Shift: How to Build On-Demand Teams that Drive Innovation, Control Costs, and Get Results
More than half of the talent population is choosing to not be a traditional employee, but instead working on contracts and projects. That means managers and executives have to forget the old recruit-and-search for-months methods to acquire talent and revise their perception that “talent” is only full-time employees. The good news is that this talent allows you to achieve the biggest impact on your projects in the fastest time possible.
SPEED is a fast, and flexible talent strategy that shows companies how to access the 65 million people, and growing, that make up the on-demand, specialized talent pool. This strategy shows you how to:
• Stop spending months searching for talent
• Have a team of on-demand talent at your fingertips
• Exponentially expand your talent pool
• Test ideas and change direction fast to stay competitive and drive innovation
• Reduce severance and layoffs
• Bring a fresh perspective with strategic doers on your team
• Do more with less
Click below to access the free SPEED playbook and get started building your on-demand team today.
It starts with building your personal brand. Just like the Nike brand is about performance and Amazon is about convenience and customer-service, there is a unique way others describe you. By intentionally clarifying and shaping your personal brand you can elevate your career profile, boost your job prospects and have a stronger sense of self. Stand out in a crowd! This insightful guide will lead you through five steps to help YOU shape your personal brand. The intended result is to increase your confidence, credibility and professional success. This is a branding approach that will show you how to position yourself in the market place in a way that is unique to you.
Kudos for the SPEED Playbook
Many consultants companies advertise their abundance of experts, but few employ methods that match experts to the client’s culture. A misfit expert is worse than not having the expertise. Lisa’s SPEED strategy helped my teams find culturally compatible experts who onboard quickly and achieve immediate results. Important read for today’s leaders.Rick Wong, former Vice President, Microsoft
Insightful! SPEED is a very actionable framework to help you drive towards a new operating model and to succeed at it. The case studies bring it to life and show context that make it easy to relate to.Roberto F. Figuero High-Tech Product, Strategy & Operations Executive for Startups and Fortune 500
As a business projects and campaigns ebb and flow, your workforce must be fluid and adaptable. Like other on-demand models such as Uber for cars and TaskRabbit for household tasks, Lisa’s book is a quick and practical read on how to create a dynamic on-demand workforce.Molly O’Donnell, Chief of Staff of Microsoft’s Consumer Channels Group
Kudos for the Personal Brand Playbook
I am grateful for the guidance you offered in our conversation and the prompts in your playbook. The video was fantastic!! It gave me a great starting point for thinking about my current transitional life-moment in a way that doesn’t seem quite so scary. When I focus on the things that I am good at and love to do, a new clarity and baby shoots of confidence do emerge.Erika, a motivated mom re-entering the workforce after being at home for 18 years raising kids
You were awesome! We had so much great positive feedback…. one person was like “I don’t even want the webinar to end! I have tons of notes just for myself on my own personal brand. Woo hoo! Thanks for the awesome presentation!Darcy, an actively working event consultant
I just want to say thank you so much for all of your advice and expertise today. I came in not knowing what to expect, but came with an open mind. I left with so much more clarity on what I should do after graduation and hearing your story inspired me to give everything a chance because I will never know. I have learned a lot today and feeling more confident within myself knowing my values and what I can contribute to my future career. So for this, thank you again for your time and sharing your knowledge with me.Selena Nguyen, Marketing Assistant